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Thursday, August 12, 2004

Wine News: On the Popularity of Reds vs. Whites


I'm a big fan of red wine, I think most people who like wines are. They are often robust and complex. Unlike a lot of other people it seems, though, I actually like white wine too. I like the freshness of it, how light it can be, I like it when there are hints of citrus etc, I like that it's served cold. And to be honest a lot of times it's a perfect complement to the dish you may be serving, one where a red may be too bold, and a lighter red not worth serving at all.

From "Talking wine: Sunny Sicilian whites take over"

"White wine gets no respect these days. America's thirst for red wines -- especially red wines from Australia -- is literally off the charts. Lost in the rush to slurp down vast quantities of Aussie shiraz is a world generation of great white wines that, as always, we will never see again.

America's international white wine market suffers from a few maladies, not the least of which is suffering the same increased intense global competition everyone else does. More persistent than market forces, perceptions around white wine govern a lot of our consumer realities.

Great white wines like regal Burgundies (French chardonnay) may cost dozens of dollars and age for many years, but even the best (most expensive, of course) cannot persist for decades like a red their equal can.

At its heart, the perception this leaves is correct: white wine -- as a very general rule -- is not for aging. Like most wine, it's for drinking today, and as such, we perceive it as less serious."

Read the whole article here

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